From Prototype to 1.3 Million Users
Turning Hearts is a scalable platform with a discovery feed, Shopify, and mobile app, achieving 1.3M monthly requests in one year.
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Turning Hearts is a scalable platform with a discovery feed, Shopify, and mobile app, achieving 1.3M monthly requests in one year.
THE CHALLENGE
TurningHearts had been locked in a development limbo for over 6 months with another programming team, delaying their go-to-market strategy. Their vision for a dynamic, scalable platform was at risk, and the prolonged timeline was stifling their business growth and user engagement.
THE SOLUTION We re-energized the project by:
- Rapid Prototyping & Validation: Created a quick Figma prototype to visualize the product, gather user feedback, and ensure stakeholder alignment.
- MVP Development: Built a robust MVP in just 3 months, laying a solid foundation with a focus on scalability and user experience.
- Continuous Feature Enhancements: Post-launch, our team added critical features such as:A dynamic discovery feed to enhance user engagementSeamless integrations with Shopify to expand e-commerce capabilitiesA dedicated mobile app to boost accessibility and reach
Continuous Feature Enhancements: Post-launch, our team added critical features such as:
- A dynamic discovery feed to enhance user engagement
- Seamless integrations with Shopify to expand e-commerce capabilities
- A dedicated mobile app to boost accessibility and reach
Our agile approach and iterative development allowed TurningHearts to pivot quickly, ensuring the product met market demands while accelerating time-to-value.
THE OUTCOME
- Rapid Launch: MVP delivered in 3 months after prolonged delays
- Scalable Growth: Within 1 year, the platform scaled to handle 1.3 million requests per month
- Feature-Rich Experience: Enhanced user engagement with a discovery feed, Shopify integrations, and mobile capabilities
KEY VALUE ADDED
- Accelerated Time-to-Market: Our swift prototype and MVP development allowed TurningHearts to break free from the stalled development cycle, quickly validating and launching their product to capture market opportunities.
- Enhanced User Engagement and Functionality: The addition of features like a discovery feed, Shopify integrations, and a dedicated mobile app created a richer, more interactive user experience, boosting engagement and driving consistent platform usage.
- Scalable, Future-Proof Platform: Leveraging a robust technology stack (Ruby on Rails, Google Cloud Platform, Postgres, Flutter), we built a reliable and scalable solution that has effectively supported rapid business growth and high-volume user interactions.
After spending six frustrating months in development limbo with another vendor, NetForemost stepped in and completely turned things around. They prototyped our vision in Figma and delivered a rock-solid MVP in just three months. Within a year, the platform now handles 1.3 million requests every month and boasts a dynamic discovery feed, seamless Shopify integration, and a full-featured mobile app. NetForemost’s responsiveness and ownership let us focus on our mission of connecting families while they took care of everything from infrastructure to QA. They didn’t just ship features—they unlocked our growth.
Brian Kunz, Co-CEO
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