How we rebuilt our marketing site in two weeks: AI-native, end to end

How a five-person team went AI-native on our own site, why it produced a better user experience faster, and what comes next for our marketing and SEO teams.

We rebuilt the entire NetForemost marketing site in two weeks. Not a redesign of a few pages — the whole thing, end to end, with a small team and a fundamentally different way of working. This is how we did it, and why it marks the start of a new phase for us.

linkGoing AI-native on our own site

We talk a lot about helping clients adopt AI-native delivery. So we held ourselves to the same standard. We rebuilt this site using Claude Design and Claude Code as first-class tools in the workflow — not as autocomplete, but as collaborators in design and implementation.

The result is a better, more consistent user experience, shipped far faster than our previous tech stack ever allowed.

linkHow a small team moved this fast

The whole rebuild was delivered by three developers, one QA, and one PM. A tight team, a clear design system, and AI woven into every step of the loop.

1. Design with a system, not from scratch

   We started from a real design system so every screen stayed consistent. Claude Design helped us explore and refine layouts quickly against that system.

2. Build with Claude Code

   Implementation moved at the speed of conversation. Claude Code turned design intent into production components on our Next.js + React + Sanity stack.

3. QA in the loop, continuously

   One QA kept quality high throughout, catching regressions early instead of at the end.

4. Ship and iterate

   Tight feedback cycles between PM, design, and engineering meant we shipped working pages in days, not sprints.

linkThe start of a new phase

Launching the new site is a beginning, not an end. Our marketing site team will keep improving templates to lift conversions, while our SEO and AEO team produces more quality content, refines existing docs, and reaches more organic searches for the problems we solve at NetForemost.

linkStuck on the same problems?

Most teams we talk to are wrestling with the same things: shipping too slowly, inconsistent UX across pages, design and engineering out of sync, and content that never quite reaches the right audience. If any of that sounds familiar, we can help you see a clear path forward.